DeLoach’s Bag-in-Barrel to battle ‘box wine’s bad rap

Clever packaging claims the day's news!  DeLoach just issued a press release for their 'Barrel-to-Barrel' program, which is something that I haven't seen before.  It seems like this is a creative approach to reducing wasteful packaging while at the same time increasing customer loyalty.  They sell miniature barrels (3L for $220 and 10L for $250) and then the sell you a bladder of wine for between $50 and $180 depending on the varietal and volume. You then put the bladder in the barrel and can pour one glass of wine at a time, without compromising the quality of the wine.  Seems like a very smart move if you like drinking the DeLoach wines.  Hopefully they will be joined by other wineries, so that consumers can have some options when filling their bladders.

In all seriousness, this is an idea who's time has come.  The boxed wines of the 90's will be a thing of the past if consumers and producers alike embrace new concepts such as the Barrel to Barrel program.

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